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    An Investigation of Push and Pull Motivations of Visitors to Private Parks: The Case of Araluen Botanic Park

    Access Status
    Fulltext not available
    Authors
    Phau, Ian
    Lee, Sean
    Quintal, Vanessa
    Date
    2013
    Type
    Journal Article
    
    Metadata
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    Citation
    Phau, Ian and Lee, Sean and Quintal, Vanessa. 2013. An Investigation of Push and Pull Motivations of Visitors to Private Parks: The Case of Araluen Botanic Park. Journal of Vacation Marketing. 19 (3): pp. 269-284.
    Source Title
    Journal of Vacation Marketing
    DOI
    10.1177/1356766712471232
    ISSN
    1356-7667
    URI
    http://hdl.handle.net/20.500.11937/45953
    Collection
    • Curtin Research Publications
    Abstract

    This exploratory study aims at closing an inherent gap in the literature on research on private parks. Specifically, the aim of this study is threefold: (a) to identify the push and pull factors that influence decisions to visit private parks; (b) to examine the differences in these push and pull factors for different sociodemographic groups; and (c) to investigate the interrelationships among these push and pull factors. Data were collected from 228 visitors who were intercepted at various locations in a private park. The survey instrument assessed the reasons for visiting the park (push factors) and evaluated how well the park performed on a series of selected park attributes (pull factors). The results of a factor analysis revealed three push factors and three pull factors. Other analyses included an evaluation of the interrelationship between these factors in terms of different sociodemographic subgroups and a general correlation analysis on the interrelationship among push and pull factors. This study provides useful managerial and practical implications for park managers, policymakers and communication strategists to gain an understanding of how push and pull factors affect tourists and their choice of private parks.

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    • Factors Influencing Decisions to Visit Private Parks: The Case of Araluen Botanic Park WA
      Lee, Sean; Phau, Ian; Quintal, Vanessa (2012)
      This paper closes an inherent gap in the literature on research on private parks. Specifically, the aim of the study is threefold: (a) identify the push and pull factors that influence decisions to visit private parks; ...
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