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dc.contributor.authorHussain, Omar
dc.contributor.authorChang, Elizabeth
dc.contributor.authorHussain, Farookh Khadeer
dc.contributor.authorDillon, Tharam S.
dc.contributor.editorElizabeth Chang
dc.contributor.editorFarookh Hussain
dc.date.accessioned2017-01-30T15:27:34Z
dc.date.available2017-01-30T15:27:34Z
dc.date.created2009-02-03T18:01:45Z
dc.date.issued2008
dc.identifier.citationHussain, Omar and Chang, Elizabeth and Hussain, Farookh and Dillon, Tharam. 2008. Quantifying the numeric and linguistic magnitude of perceived risk in e-commerce interactions for RDSS, in Chang E. and Hussain F. (ed), International Conference on Digital Ecosystems and Technology, Feb 26 2008, pp. 604-610. Phitsanulok, Thailand: Institute of Electrical and Electronics Engineers (IEEE)
dc.identifier.urihttp://hdl.handle.net/20.500.11937/46484
dc.identifier.doi10.1109/DEST.2008.4635221
dc.description.abstract

In an e-commerce business interaction, the risk assessing agent by analyzing the possible level of perceived risk beforehand can make an informed decision of its future course of interaction with an agent. The perceived risk in the context of an e-commerce business interaction is a multidimensional construct which is the combination of its subcategories. In this paper we propose a methodology by which the risk assessing agent can ascertain the numeric and linguistic level of perceived risk in an interadion by combining its different subcategories.

dc.publisherInstitute of Electrical and Electronics Engineers (IEEE)
dc.subjectpossibility theory and fuzzy sets
dc.subjectPerceived risk
dc.subjectperformance risk
dc.subjectfinancial risk
dc.titleQuantifying the numeric and linguistic magnitude of perceived risk in e-commerce interactions for RDSS
dc.typeConference Paper
dcterms.source.startPage604
dcterms.source.endPage610
dcterms.source.titleProceedings of the 2nd international conference on digital ecosystems and technologies (DEST 2008)
dcterms.source.seriesProceedings of the 2nd international conference on digital ecosystems and technologies (DEST 2008)
dcterms.source.isbn9781424414895
dcterms.source.conference2nd International Conference on Digital Ecosystems and Technology (DEST 2008)
dcterms.source.conference-start-dateFeb 26 2008
dcterms.source.conferencelocationPhitsanulok, Thailand
dcterms.source.placeThailand
curtin.note

Copyright © 2008 IEEE This material is presented to ensure timely dissemination of scholarly and technical work. Copyright and all rights therein are retained by authors or by other copyright holders. All persons copying this information are expected to adhere to the terms and constraints invoked by each author's copyright. In most cases, these works may not be reposted without the explicit permission of the copyright holder.

curtin.departmentCentre for Extended Enterprises and Business Intelligence
curtin.accessStatusOpen access
curtin.facultyCurtin Business School
curtin.facultySchool of Economics and Finance


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