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    Identifying Beliefs and Cognitions Underpinning Commuters' Travel Mode Choices

    Access Status
    Fulltext not available
    Authors
    Mann, E.
    Abraham, Samuel
    Date
    2012
    Type
    Journal Article
    
    Metadata
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    Citation
    Mann, E. and Abraham, S. 2012. Identifying Beliefs and Cognitions Underpinning Commuters' Travel Mode Choices. Journal of Applied Social Psychology. 42 (11): pp. 2730-2757.
    Source Title
    Journal of Applied Social Psychology
    DOI
    10.1111/j.1559-1816.2012.00959.x
    ISSN
    0021-9029
    School
    School of Psychology and Speech Pathology
    URI
    http://hdl.handle.net/20.500.11937/53457
    Collection
    • Curtin Research Publications
    Abstract

    Interventions to reduce car use have shown limited success, in part due to limitations in models of transport choices. The theory of planned behavior (TPB) has provided a useful predictive model of car use but the specific beliefs that underpin TPB-specified cognitions are less well understood. In this study, 229 university employees responded to a questionnaire and then reported their commuting choices 1 week later. Intention and perceived behavioral control (PBC) predicted car use (R2=.79). Intention was predicted by attitude, subjective norm, PBC, and moral norm (R2=.56). Beliefs could not be differentiated into attitudinal and PBC constructs, but seven beliefs predicted TPB cognitions. A similar model was tested for public transport use. The results identify key targets for future interventions.

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