Keeping Up with the Kardashians: Consumers' Intention to Engage in Cosmetic Surgery
dc.contributor.author | Sood, Abhinav | |
dc.contributor.author | Quintal, Vanessa | |
dc.contributor.author | Phau, Ian | |
dc.date.accessioned | 2017-06-23T03:00:21Z | |
dc.date.available | 2017-06-23T03:00:21Z | |
dc.date.created | 2017-06-19T03:39:27Z | |
dc.date.issued | 2017 | |
dc.identifier.citation | Sood, A. and Quintal, V. and Phau, I. 2017. Keeping Up with the Kardashians: Consumers' Intention to Engage in Cosmetic Surgery. Journal of Promotion Management. 23 (2): pp. 185-206. | |
dc.identifier.uri | http://hdl.handle.net/20.500.11937/53561 | |
dc.identifier.doi | 10.1080/10496491.2016.1267677 | |
dc.description.abstract |
This study examined the predictors of intention to engage in a cosmetic surgery. A convenience sampling approach utilizing a self-administered pen-and-paper and online survey was used to collect 214 responses in Australia. Favorable attitude had a significant positive effect on intention to engage in a cosmetic procedure for female respondents. On the other hand, subjective norms had a significant positive effect on intention to engage in a cosmetic procedure for male respondents. Managerially, findings will help practitioners in the cosmetic surgery industry to implement marketing strategies that target this growing consumer segment. | |
dc.publisher | Routledge | |
dc.title | Keeping Up with the Kardashians: Consumers' Intention to Engage in Cosmetic Surgery | |
dc.type | Journal Article | |
dcterms.source.volume | 23 | |
dcterms.source.number | 2 | |
dcterms.source.startPage | 185 | |
dcterms.source.endPage | 206 | |
dcterms.source.issn | 1049-6491 | |
dcterms.source.title | Journal of Promotion Management | |
curtin.department | School of Marketing | |
curtin.accessStatus | Fulltext not available | |
curtin.contributor.orcid | Phau, Ian [0000-0002-0759-6092] |
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