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dc.contributor.authorSood, Abhinav
dc.contributor.authorQuintal, Vanessa
dc.contributor.authorPhau, Ian
dc.date.accessioned2017-06-23T03:00:21Z
dc.date.available2017-06-23T03:00:21Z
dc.date.created2017-06-19T03:39:27Z
dc.date.issued2017
dc.identifier.citationSood, A. and Quintal, V. and Phau, I. 2017. Keeping Up with the Kardashians: Consumers' Intention to Engage in Cosmetic Surgery. Journal of Promotion Management. 23 (2): pp. 185-206.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/53561
dc.identifier.doi10.1080/10496491.2016.1267677
dc.description.abstract

This study examined the predictors of intention to engage in a cosmetic surgery. A convenience sampling approach utilizing a self-administered pen-and-paper and online survey was used to collect 214 responses in Australia. Favorable attitude had a significant positive effect on intention to engage in a cosmetic procedure for female respondents. On the other hand, subjective norms had a significant positive effect on intention to engage in a cosmetic procedure for male respondents. Managerially, findings will help practitioners in the cosmetic surgery industry to implement marketing strategies that target this growing consumer segment.

dc.publisherRoutledge
dc.titleKeeping Up with the Kardashians: Consumers' Intention to Engage in Cosmetic Surgery
dc.typeJournal Article
dcterms.source.volume23
dcterms.source.number2
dcterms.source.startPage185
dcterms.source.endPage206
dcterms.source.issn1049-6491
dcterms.source.titleJournal of Promotion Management
curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available


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