From imitation to imutation: Conditions and consequences
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Authors
Maksimov, V.
Sun, J.
Luo, Yadong
Ng, S.
Date
2014Type
Conference Paper
Metadata
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Maksimov, V. and Sun, J. and Luo, Y. and Ng, S. 2014. From imitation to imutation: Conditions and consequences, pp. 753-758.
Source Title
74th Annual Meeting of the Academy of Management, AOM 2014
School
School of Management
Collection
Abstract
We examine a neglected spectrum of activities, where imitation and innovation blend together. We refer to these firm activities as imutation, a mixture of imitation and mutation (transformation). The main purpose is to define and distinguish imutation from imitation and offer a framework revealing key conditions and outcomes of imutation.
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