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    Exploring the dark side of third-party certification effect in B2B relationships: A professional financial services perspective

    Access Status
    In process
    Authors
    Cheng, Louis TW
    Sharma, Piyush
    Shen, Jianfu
    Ng, Allen CC
    Date
    2021
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Cheng, L.T.W. and Sharma, P. and Shen, J. and Ng, A.C.C. 2021. Exploring the dark side of third-party certification effect in B2B relationships: A professional financial services perspective. Journal of Business Research.
    Source Title
    Journal of Business Research
    ISSN
    0148-2963
    Faculty
    Faculty of Business and Law
    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/82261
    Collection
    • Curtin Research Publications
    Abstract

    This paper extends the growing research on the dark side of B2B relationships by exploring the differences in third-party certification effects based on social capital with professional financial services firms, using a proprietary dataset with confidential voting records of the nominations for Investor Relation Awards in Hong Kong. Results confirm the dark side of these relationships by showing that the nominated firms with more favorable voting from international (vs. local) analysts experience stronger certification effect with higher valuations upon announcement. Moreover, nominated (but not awarded) firms with lower levels of information transparency demonstrate a larger certification effect but they also show significant improvement in their information transparency after the event, which represents an unexpected bright outcome from this dark side of B2B relationships. Overall, these findings extend the social capital argument that international financial services firms bring higher positive return through the support of their own professional and social network.

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