Explore the Interactive Influence of EWOM Message Characteristics and Formats on Online Brand Outcomes in the Context of Twitter: A Comprehensive Model
Citation
Alqahtani, A. and Sharma, P. and Kingshott, R. 2023. Explore the Interactive Influence of EWOM Message Characteristics and Formats on Online Brand Outcomes in the Context of Twitter: A Comprehensive Model. In: 2023 ANZMAC Conference, Dunedin, New Zealand.
Source Title
2023 ANZMAC Conference: Marketing for Good
Source Conference
2023 ANZMAC Conference
Faculty
Faculty of Business and Law
School
School of Management and Marketing