How do brand evaluations affect online brand engagement? Mediation impact and evidence from Facebook
Citation
Alqahtani, A. and Sharma, P. and Davcik, N. and Kingshott, R. 2024. How do brand evaluations affect online brand engagement? Mediation impact and evidence from Facebook. In: 17th Global Brand Conference, 22nd Apr 2024, Edinburgh, United Kingdom.
Source Conference
17th Global Brand Conference
Faculty
Faculty of Business and Law
School
School of Management and Marketing