Explore the Interactive Influence of EWOM Message Characteristics and Formats on Online Brand Outcomes in the Context of Twitter: A Comprehensive Model

dc.contributor.author	Alqahtani, Abdulaziz
dc.contributor.author	Sharma, Piyush
dc.contributor.author	Kingshott, Russel
dc.contributor.editor	Thyne, Maree
dc.contributor.editor	Biggemann, Sergio
dc.date.accessioned	2024-07-25T02:20:34Z
dc.date.available	2024-07-25T02:20:34Z
dc.date.issued	2023
dc.identifier.citation	Alqahtani, A. and Sharma, P. and Kingshott, R. 2023. Explore the Interactive Influence of EWOM Message Characteristics and Formats on Online Brand Outcomes in the Context of Twitter: A Comprehensive Model. In: 2023 ANZMAC Conference, Dunedin, New Zealand.
dc.identifier.uri	http://hdl.handle.net/20.500.11937/95562
dc.title	Explore the Interactive Influence of EWOM Message Characteristics and Formats on Online Brand Outcomes in the Context of Twitter: A Comprehensive Model
dc.type	Conference Paper
dcterms.source.startPage	217
dcterms.source.endPage	217
dcterms.source.title	2023 ANZMAC Conference: Marketing for Good
dcterms.source.conference	2023 ANZMAC Conference
dcterms.source.conferencelocation	Dunedin, New Zealand
dc.date.updated	2024-07-25T02:20:33Z
curtin.department	School of Management and Marketing
curtin.accessStatus	In process
curtin.faculty	Faculty of Business and Law
curtin.contributor.orcid	Sharma, Piyush [0000-0002-6953-3652]
curtin.contributor.researcherid	Sharma, Piyush [D-3562-2012]
curtin.contributor.scopusauthorid	Sharma, Piyush [26434453900]
curtin.repositoryagreement	V3