Show simple item record

dc.contributor.authorLee, Sean
dc.contributor.authorPhau, Ian
dc.contributor.authorQuintal, Vanessa
dc.contributor.editorSvetlana Bogomolova
dc.contributor.editorRichard Lee
dc.contributor.editorJenni Romaniuk
dc.date.accessioned2017-01-30T11:26:55Z
dc.date.available2017-01-30T11:26:55Z
dc.date.created2015-03-03T20:14:09Z
dc.date.issued2012
dc.identifier.citationLee, S. and Phau, I. and Quintal, V. 2012. Factors Influencing Decisions to Visit Private Parks: The Case of Araluen Botanic Park WA, in Bogomolova, S. and Lee, R. and Romaniuk, J. (ed), Australian and New Zealand Marketing Academy Conference, Dec 3-5 2012. Adelaide, South Australia: Australian and New Zealand Marketing Academy.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/11787
dc.description.abstract

This paper closes an inherent gap in the literature on research on private parks. Specifically, the aim of the study is threefold: (a) identify the push and pull factors that influence decisions to visit private parks; (b) examine differences in these push and pull factors for different socio-demographic groups; and (c) investigate the interrelationships among these push and pull factors. Data were collected from 228 visitors intercepted at various locations at a private park. The survey instrument assessed the reasons for push and pull factors. The results of a factor analysis revealed three push factors and three pull factors. A general correlation analysis on the interrelationship among push and pull factors was also conducted. This study provides useful managerial and practical implications for park managers, policy makers and communications strategists to gain an understanding of how push and pull factors affect tourists and their destination choice of private parks.

dc.publisherAustralian and New Zealand Marketing Academy
dc.relation.urihttp://www.anzmac.org/conference_archive/2012/papers/348ANZMACFINAL.pdf
dc.titleFactors Influencing Decisions to Visit Private Parks: The Case of Araluen Botanic Park WA
dc.typeConference Paper
dcterms.source.issn1447-3275
dcterms.source.titleProceedings of the Australian and New Zealand Marketing Academy conference
dcterms.source.seriesProceedings of the Australian and New Zealand Marketing Academy conference
dcterms.source.conferenceAustralian and New Zealand Marketing Academy Conference
dcterms.source.conference-start-dateDec 3 2012
dcterms.source.conferencelocationAdelaide, South Australia
dcterms.source.placeAdelaide, South Australia
curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record