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    Determinants of Friendship in Social Networking Virtual Worlds

    199330_118348_Published_version.pdf (645.7Kb)
    Access Status
    Open access
    Authors
    Chesney, T.
    Chuah, S.
    Hui, Wendy
    Hoffmann, R.
    Larner, J.
    Date
    2014
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Chesney, T. and Chuah, S. and Hui, W. and Hoffmann, R. and Larner, J. 2014. Determinants of Friendship in Social Networking Virtual Worlds. Communications of the Association for Information Systems. 34 (1): Article ID 72, pp. 1397-1416.
    Source Title
    Communications of the Association for Information Systems
    Additional URLs
    http://aisel.aisnet.org/cais/vol34/iss1/72/
    ISSN
    1529-3181
    Remarks

    Copyright © 2014 The Authors

    URI
    http://hdl.handle.net/20.500.11937/26710
    Collection
    • Curtin Research Publications
    Abstract

    This paper examines the determinants of friendship between two users in a virtual world who are unaware of each other's real identities. Drawing on theories of homophily, heterophily and propinquity, three virtual world behaviours are analysed: avatar appearance, avatar location, and avatar communication. Data are collected on 179 participants interacting in a novel virtual world. The main results show that: (1) avatars did not tend to form friendships with avatars that are similar in appearance to themselves but did tend to form friendships with avatars that are dressed differently from themselves; (2) in terms of location, the closer an avatar stands to other avatars, the more likely the avatar is to receive a friend invitation; and (3) the fewer words an avatar uses in communication, the more likely the avatar is to receive a friend invitation. This paper contributes to theories of virtual world interaction and to using virtual worlds as a data collection platform.

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