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dc.contributor.authorChesney, T.
dc.contributor.authorChuah, S.
dc.contributor.authorHui, Wendy
dc.contributor.authorHoffmann, R.
dc.contributor.authorLarner, J.
dc.date.accessioned2017-01-30T12:54:51Z
dc.date.available2017-01-30T12:54:51Z
dc.date.created2014-06-01T20:00:29Z
dc.date.issued2014
dc.identifier.citationChesney, T. and Chuah, S. and Hui, W. and Hoffmann, R. and Larner, J. 2014. Determinants of Friendship in Social Networking Virtual Worlds. Communications of the Association for Information Systems. 34 (1): Article ID 72, pp. 1397-1416.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/26710
dc.description.abstract

This paper examines the determinants of friendship between two users in a virtual world who are unaware of each other's real identities. Drawing on theories of homophily, heterophily and propinquity, three virtual world behaviours are analysed: avatar appearance, avatar location, and avatar communication. Data are collected on 179 participants interacting in a novel virtual world. The main results show that: (1) avatars did not tend to form friendships with avatars that are similar in appearance to themselves but did tend to form friendships with avatars that are dressed differently from themselves; (2) in terms of location, the closer an avatar stands to other avatars, the more likely the avatar is to receive a friend invitation; and (3) the fewer words an avatar uses in communication, the more likely the avatar is to receive a friend invitation. This paper contributes to theories of virtual world interaction and to using virtual worlds as a data collection platform.

dc.publisherAssociation for Information Systems
dc.relation.urihttp://aisel.aisnet.org/cais/vol34/iss1/72/
dc.subjectassortativity
dc.subjectserver log
dc.subjecttelemetry
dc.subjectonline community
dc.subjectavatar
dc.titleDeterminants of Friendship in Social Networking Virtual Worlds
dc.typeJournal Article
dcterms.source.volume34
dcterms.source.number1
dcterms.source.startPage1397
dcterms.source.endPage1416
dcterms.source.issn1529-3181
dcterms.source.titleCommunications of the Association for Information Systems
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Copyright © 2014 The Authors

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curtin.accessStatusOpen access


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