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dc.contributor.authorSharma, Piyush
dc.contributor.authorSivakumaran, B.
dc.contributor.authorMarshall, R.
dc.date.accessioned2017-01-30T10:28:30Z
dc.date.available2017-01-30T10:28:30Z
dc.date.created2015-04-23T03:53:25Z
dc.date.issued2011
dc.identifier.citationSharma, P. and Sivakumaran, B. and Marshall, R. 2011. Deliberate Self-Indulgence Versus Involuntary Loss of Self-Control: Toward a Robust Cross-Cultural Consumer Impulsiveness Scale. Journal of International Consumer Marketing. 23 (3-4): pp. 229-245.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/3093
dc.identifier.doi10.1080/08961530.2011.578060
dc.description.abstract

There is neither a consensus about the dimensionality of the consumer impulsiveness construct nor sufficient evidence about the validity and cross-cultural measurement equivalence of its various scales. We address these gaps by using cross-cultural differences in control orientations as the conceptual foundation for a more robust consumer impulsiveness scale. Specifically, we demonstrate that unlike individualistic consumers, collectivistic consumers distinguish between deliberate self-indulgence and involuntary loss of self-control, as reflected in the three-factor structure (prudence, self-indulgence, and self-control) for the collectivists and a two-factor structure (prudence and hedonism) for the individualists. We also discuss some implications and limitations of this research.

dc.publisherRoutledge
dc.subjecthedonism
dc.subjectself-indulgence
dc.subjectmeasurement equivalence
dc.subjectself-control
dc.subjectprudence
dc.subjectConsumer impulsiveness
dc.subjectcross-cultural
dc.titleDeliberate Self-Indulgence Versus Involuntary Loss of Self-Control: Toward a Robust Cross-Cultural Consumer Impulsiveness Scale
dc.typeJournal Article
dcterms.source.volume23
dcterms.source.number3-4
dcterms.source.startPage229
dcterms.source.endPage245
dcterms.source.issn0896-1530
dcterms.source.titleJournal of International Consumer Marketing
curtin.note

The Version of Record of this manuscript has been published and is available in Journal of International Consumer Marketing, 2011. http://www.tandfonline.com/doi.org/10.1080/08961530.2011.578060

curtin.accessStatusOpen access


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