M-Commerce: Perception of Consumers in Malaysia
|dc.identifier.citation||Goi, C. 2016. M-Commerce: Perception of Consumers in Malaysia. Journal of Internet Banking and Commerce. 21 (Special Issue 5): pp. 1-11.|
The main objective of this paper is to review the M-Commerce in Malaysia. Moreover, to review further the main intention of using M-Commerce among Malaysians and also the challenges faced in the use and adoption of M-commerce. It is clear that with the implementation and development, as well as users’ acceptance and satisfaction, M-Commerce is growing rapidly in Malaysia. M-Commerce growth can be viewed from several perspectives: Involvement of more mobile network operators, almost all commercial banks offer M-Commerce services and the increase in market size from year by year. However, there are several challenges that need to be addressed, especially the level of security, the improvement of technology and the level of consumer satisfaction.
|dc.title||M-Commerce: Perception of Consumers in Malaysia|
|dcterms.source.number||Special Issue 5|
|dcterms.source.title||Journal of Internet Banking and Commerce|
|curtin.accessStatus||Fulltext not available|
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